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Is Xbox live a wasted social opportunity?

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I love my Xbox 360. Right now I’m in the firm grip of an addiction to Gears of War 2. My facebook profile pic is me “rocking out” with my imitation Gibson Guitar Hero controller. I really am that sad.

But I get annoyed at how little I am able to integrate my Xbox live account with other parts of my online life. I know it’s possible to fudge together a gamercard widget for ones blog or online profile, and your Windows messenger status can be set to show what game you are playing. But that’s about it and c’mon that’s pretty limited.

I think Microsoft are really missing a trick here.

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