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The 5 pillars of Social Media

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Seth Godin, in a bit of a D.H. Lawrence moment has attempted to define the 5 pillars of social media success. What makes a successful social web app? Why do people choose to visit online social sites?

He boils it down to these 5 points:

  • Who likes me?
  • Is everything okay?
  • How can I become more popular?
  • What’s new?
  • I’m bored, let’s make some noise

Seth points to Twitter as an example of an app that does all 5 very well. I would also include Facebook and to some extent Friendfeed.

I’m not sure about “is everything okay”. This implies that people are concerned with the status quo or have a certain neighbourly concern. I would probably replace that with “what are the people I know up to?” as I reckon there is more of a nosy neighbour factor.

But then again, who am I to question Seth?



3 responses »

  1. I mean to say, “is everything okay”. I don’t really get that either

  2. Yeah I know, there definitely needs to be some acceptance that people like to snoop.

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