I woke up yesterday morning to find twitter all a buzz about the new Skittles homepage. I’m not usually one to add to the echo chamber but I thought I’d give my two pence worth.
For those of you who, unlike me, have a life instead of monitoring twitter trends, Skittles have revamped their site and the content has almost been completely replaced by relevant pages from third-party social media applications. Visitors to Skittles.com are now directed to the twitter search result for the term “skittles” and invited to navigate their way about Skittles’ social web presence by using the flash navigation menu that overlays the page. [update: the homepage is now set as the facebook page as predicted my moi 
] 
The ‘Home’ and ‘Chatter’ links both link to the twitter search results for the term Skittles, the products links for each flavour lead to the relevant information on the Skittles Wikipedia entry. There is a ‘Friends’ link that goes to the Skittles facebook page and the video and photo links respectively lead to the Skittles profile on YouTube and Flickr search results for the term… well can you guess?
There are only two actual web pages in use: the product overview page and the contact form.
My first impressions were that this is very brave and very cool. I did have some reservations, however.
