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Your personality is CRAP! (Google told me)

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This has been doing the rounds on twitter and emails today so apologies if you have already seen it.

Comedy value aside, I think this guy has more to worry about than his business cards.

His name is Joel Bauer; he’s apparently a hugely successful motivational speaker and I’m not about to knock him for that. Although, am I the only one who is a little scared of anyone describing themselves as a ‘motivational speaker’?

Maybe that’s why on his equally hilarious and disturbing website Joel chooses to describe himself as an Infotainer.

For those who don’t quite believe what you have just read, once more with feeling: an INFOTAINER.

Srsly…

Although I subscribe to Seth Godin‘s Purple Cow theory that it pays to be remarkable, I’m pretty sure it’s meant to apply to a business as a whole – not just a business card.

In any case, I don’t care how remarkable your business card is, if you convey yourself as having the blended personalities of Patrick Bateman and David Brent – the two most abhorrent characters in the history of fictional businessmen – you’re not going to appeal to me.

By putting so much stock in the business card, that most anachronistic 80s hangover of business tools, Joel has neglected the fact that his website and all his available online video content are conspiring to portray him as a complete arse.

If people want to know about someone they have met, they aren’t going to revisit the ludicrous card they have wedge in their pocket, they’ll Google him. And the returns for Joel Bauer, especially the video returns, make him look ridiculous.

Maybe he can spend the next 25 years picking up the pieces and repairing his online personal brand.

Oh and a usability point: if a card doesn’t go with all the other cards, it goes in the bin.

[Just trying out something sneaky with these links: Tom Knowles Joel Bauer Joel Bauer Joel Bauer Joel Bauer]

4 responses »

  1. I’ve heard Joel speak and he offers a lot more value than talking about business cards. He is about marketing yourself so as to create value.
    I have seen results from just a few of his techniques and believe the reason you can’t find much on him is because he is at the end of his career and is looking to spend more time with family. A quick bio: he worked on cruise ships in his younger years as a magician before moving onto being a sales guy for trade-show type events. He’s learnt a lot about marketing and the power of influence and in my opinion he’s created an enormous amount of media for himself by placing his business card video online. Even if only 1% of people think to investigate Joel’s legitimacy further and attend one of his final events then this will surely be successful marketing.

  2. Hmm yeah I suppose all exposure is good exposure to an extent. But you aren’t really suggesting he set that up as a comedy skit to go viral are you?
    The problem I have is that after seeing that clip, I couldn’t take anything he says seriously.

  3. Wonderful web site. Lots of helpful information here. I am sending it to some friends
    ans also sharing in delicious. And of course, thank you for your sweat!

  4. You are taking that video out of context to the entire video- have you seen the entire documentary or are you only going off this video- – the original and long (over 1 hour) explains why he is talking like that- this is a character invented for the documentary which he has explained in the media but people just want to put down what they don’t understand thats OK those are the people who are left behind. analyzing a 2 minute video that was apart of a 1 hour documentary where Joel is 1 of several interviewees is like watching star wars and saying the entire movie is about blue milk in a desert. you have to see the entire video and at that point you can talk about it.

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