In my last post I was ranting and raving about the policies of Wandsworth Police with regards to Section 44 of the Terrorism act. I jokingly linked to the profile page of the Borough Commander Stewart Low with the phrase “useless bureaucrat” as a half-hearted attempt at a Google bomb. I wasn’t really serious and I didn’t expect it to work.
Well guess what? It only bloody worked! Check it out.
Putting aside my slightly petulant motive, I think the fact that I have managed to single-handedly divert Google this way is quite interesting. Since the famous Bush Googlebomb a few years ago, it was reported that Google made it harder to do this type of thing.
A new, positive Google bomb was brought in for Obama (“Cheerful Acheivement” was the phrase) but that was helped along by numerous blogs and web sites with huge Google authority. I didn’t have a squad of bloggers at my disposal to help out, I only posted the link twice: here and on GrammarBlog. It just goes to show that inbound links and the link text used are still as important as ever for natural SEO.
To have any real value in terms of SEO, the trick is finding a term that people will actually search for (unlike “useless bureaucrat“) and for which there is little competition. I doubt I would be successful with the term “great value” or “best car”. But the thing is with Google, you never actually know for sure.
*Update* If the Obama positive google bomb is anything to go by, I’m probably undoing my success by posting about it. Google’s bomb defusion algorithm works by making the reports on the googlebomb replace the googlebomb itself in Google’s top results. So if any Google spiders are reading this: move along, nothing to report here.